What is Digital Marketing
Digital marketing is the process of promoting products, services, or brands using the internet and digital platforms.

Scope of Digital Marketing
The scope of digital marketing is very wide and continues to grow as businesses move online. It offers career opportunities in areas like SEO, social media marketing, content creation, web design, email marketing, Google Ads, and analytics.
Digital marketing is used in almost every industry to increase brand awareness, generate leads, improve customer engagement, and boost sales, making it one of the most in-demand career fields today.
Techniques of Digital Marketing
1.SEARCH ENGINE OPTIMISATION
There are two types of SEO:
a.ON PAGE SEO
b.OFF PAGE SEO
Saniyya kp
Digital Marketing Executive
Saniya is a creative and results-driven Digital Marketing Strategist with more than a year of experience in building strong online brand presence and driving business growth. Skilled in SEO, Social Media Marketing, Content Creation, Branding, and Paid Advertising, she helps businesses connect with the right audience through effective digital strategies. Passionate about innovation and online marketing trends, Saniya focuses on delivering impactful campaigns that improve visibility, engagement, and conversions.

